From ATI: "The Radeon 9700, with its full floating point architecture, represents the most radical change in computer graphics since the industry adoption of textures in 1990," said Dr. Jon Peddie, President of Jon Peddie Research, the leading analyst firm in graphics and multimedia. "The Radeon 9700 has the unique ability to run the equations of physics that accurately represent the visual experience rather than having to approximate them with techniques like multi-texturing. Beginning with the Radeon 9700, cinematic-quality rendering moves from the off-line software emulation environment into the real time world of the visual processor." "Any company that wants to compete in the high end will have to follow in our footsteps," said Rick Bergman, Senior Vice President, Marketing and General Manager, Desktop, ATI Technologies Inc. "The Radeon 9700 revolutionizes the visual experience and establishes a foundation for the future. It is the only choice for users craving the ultimate gaming experience this holiday season." "ATI's Radeon 9700 takes the next step in graphics technology, bringing us one step closer to realizing real time movie quality graphics in games," said Michael Heilemann, Vice President and Chief Technology Officer, Fox Interactive. "With hardware support for version 2.0 pixel and vertex shaders, it allows us much more freedom to create graphical effects with unparalleled performance."